Search engines are designed for people to search for information on the World Wide Web and FTP servers.  The information that’s returned will be based on your search terms and may include web pages, images, information or other types of files.

Search engines are the way people search for information online.  And the search engine chosen often depends on a person’s location, preference and what they’re searching for.  Although the search engine of choice for over 60% of the online world is Google, there are countless other options, international, local and niche specific.

SEARCH ENGINE MARKETING

Search Engine Marketing (SEM) is the practice of internet marketing that promotes websites by increasing their visibility in search engine results via use of paid placement, contextual advertising, and paid inclusion. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO; or it may contrast with SEO, focusing on only paid components.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is the current buzzword for business managers and owners.  There are billions of pages online and SEO is the strategy of optimizing your site to get it listed on the first page of the search engine results.  The more visible your site, the more people who visit.  It’s complex, it’s time consuming and the rewards are amazing.