What are search engines?

Search engines are designed for people to search for information on the World Wide Web and FTP servers.  The information that’s returned will be based on your search terms and may include web pages, images, information or other types of files.

Search engines are the way people search for information online.  Each one has it’s own way of crawling the internet and indexing information.  Each search engine may return different results because it’s looking for different signs on the website.

The search engine people choose often depends on their location, preference and what they’re searching for.  Although most people use Google as their search engine of choice (over 60% of you), there are countless other options – international, local and niche specific. Be sure to check out the A-Z Search Engine Directory to see what else is out there. Each

Search Engine Optimization

Search Engine Optimization (SEO) is the current buzzword for web designers, business Search Engine Optimization methodsmanagers and owners.  There are billions of pages online and SEO is the strategy of optimizing your site to get it listed on the first page of the search engine results.  The more visible your site, the more people who visit.  It’s complex, it’s time consuming and the rewards are amazing.

Even thought some big companies have entire departments dedicated to SEO, there are some things that the small business owner can do on their own to get their web site ranking better in the search engines. All it takes is time and dedication.

Search Engine Marketing

Search Engine Marketing (SEM) is the practice of internet marketing that promotes your websites by increasing their visibility in search engine results.  It can be by using paid placement, contextual advertising, and paid inclusion. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO; or it may contrast with SEO, focusing on only the paid components.